Section 03 · Diagnosis

Audience
Vertical

Revenue Yield Index · 5 Vital Signs

I analyze the findings, determine the condition, and identify the underlying cause. RYI5™ measures five vital signs of marketing-led revenue health. Each scores zero to one hundred. The weighted aggregate produces the RYI Composite Score. Before-and-after comparison shows whether the marketing treatment actually moved the needle in total, not just the individual KPIs. Three Financial Core vital signs (Efficiency, Profitability, Utilization) govern earning power. Two Durability Layer vital signs (Demand, Position) govern whether that earning power is durable and defensible.

Vital Sign 01 · Financial Core
Efficiency
How effectively your business converts productive capacity (labor, assets, locations) into revenue. Are you getting enough revenue out of what you already have?
Vital Sign 02 · Financial Core
Profitability
How effectively revenue converts to contribution profit, and how stable that conversion is across services. Where is margin leaking?
Vital Sign 03 · Financial Core
Utilization
How fully your business is using its existing productive capacity. Where is idle capacity sitting that revenue could fill?
Vital Sign 04 · Durability Layer
Demand
Predictability and continuity of forward-booked revenue relative to required capacity. How much of next quarter is already on the books?
Vital Sign 05 · Durability Layer
Position
Your comparative authority in the competitive environment. Are you priced as a commodity or as a category leader?
RYI Composite + Velocity
0 to 100, and How Fast
Weighted aggregate across all five vital signs, tracked at engagement start and close. RYI Velocity is its rate of climb. Yield is the return; velocity is the speed of return.
Example: Speedco 47 (2013) → 78 (2017) = +31 = ~+7.8 pts/yr = the asset Love's paid for.
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