Section 03 · Diagnosis

Audience
Vertical

Revenue Yield Index · 5 Drivers

I analyze the findings, determine the condition, and identify the underlying cause. RYI5™ measures five drivers of marketing-led revenue health. Each scores zero to one hundred. The weighted aggregate produces the RYI Composite Score. Before-and-after comparison shows whether the marketing treatment actually moved the needle in total, not just the individual KPIs. Two financial-core drivers govern earning power. Three stability-and-position drivers govern whether that earning power is durable.

Driver 01 · Financial Core
Revenue Productivity
How effectively your business converts productive capacity (labor, assets, locations) into revenue. Are you getting enough revenue out of what you already have?
Driver 02 · Financial Core
Margin Structure
How effectively revenue converts to contribution profit, and how stable that conversion is across services. Where is margin leaking?
Driver 03 · Stability & Position
Capacity Utilization
How fully your business is using its existing productive capacity. Where is idle capacity sitting that revenue could fill?
Driver 04 · Stability & Position
Demand Stability
Predictability and continuity of forward-booked revenue relative to required capacity. How much of next quarter is already on the books?
Driver 05 · Stability & Position
Market Position
Your comparative authority in the competitive environment. Are you priced as a commodity or as a category leader?
RYI Composite + Velocity
0 to 100, and How Fast
Weighted aggregate across all five drivers, tracked at engagement start and close. RYI Velocity is its rate of climb. Yield is the return; velocity is the speed of return.
Example: Speedco 47 (2013) → 78 (2017) = +31 = ~+7.8 pts/yr = the asset Love's paid for.
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