Inquiries rose 196% on a “personal attention” story.
Section 01
The university's real differentiator — genuine personal attention — was not showing up where prospective students actually decide. I built a sequential YouTube video program that told that story in the moments that mattered. Inquiries rose 196%, and inquiry-to-applicant conversion held at 8.2%. Position is not a tagline; it is the one true thing about you, told where it changes the decision.
Section 02
Section 03
Position is not a tagline; it is the one true thing about you, told where it changes the decision.
Paul Burkhart · RYI5™ Revenue Yield Index · Indianapolis, Indiana