Built an owned audience that lifted sales 24%.
Section 01
The store did not need more ad spend; it needed a brand and a community it owned. I built organic social with SMS shortcodes, local creators, and VIP events that turned shoppers into an audience the store could reach any time, for free. Sales rose 24%, built on a first-party audience the store owns outright, with engagement up 48% on that base. An owned audience is the cheapest, most durable demand channel there is.
Section 02
Section 03
An owned audience is the cheapest, most durable demand channel there is.
Paul Burkhart · RYI5™ Revenue Yield Index · Indianapolis, Indiana