A regional test became a $7.9M chainwide campaign.
Section 01
The brand needed chainwide engagement and product lift without a national-sized budget or heavy talent fees. Rather than bet the budget, I built a guest-testimonial campaign with a social-voting mechanic, launched it as a regional pilot, and let the data earn the scale. Engagement lifted 45%, the program rolled out nationally on the strength of the numbers, it drove $7.9M in chainwide SKU sales, and it cut talent-fee spend materially. Test small, prove it, then scale.
Section 02
Section 03
Test small, prove it, then scale. A pilot that earns its own scale is cheaper than a national bet that has to be right the first time.
Paul Burkhart · RYI5™ Revenue Yield Index · Indianapolis, Indiana