Closed high-value repair jobs jumped 220%.
Section 01
The shop was busy, but the money was leaking: spend chased low-value calls and the intake did not convert the big jobs. The fix was not more leads; it was better demand and a tighter close. I reallocated spend toward high-value repair demand and trained the intake to sell it. The high-value ticket mix went from 30% to 60%, the close rate climbed from 25% to 40%, and closed high-value jobs rose 220% — an added 16.5 major repairs per 100 baseline calls.
Section 02
Section 03
The fix was not more leads; it was better demand and a tighter close. Quality of demand beats quantity of leads.
Paul Burkhart · RYI5™ Revenue Yield Index · Indianapolis, Indiana