Food & Retail · Demand (Seasonal)

Edible
Arrangements

Turned $200 in spend into $560 — a 2.8x return.

Demand Seasonal Facebook Instagram Local Streaming High-Intent
Industry
Food & Retail
Focus
Demand (Seasonal)
Client
Edible Arrangements
Outcome
2.8x return on ad spend

The Story

Seasonal gifting demand is high-intent but short-window; the trick is reaching the right buyer at the right moment. I ran Facebook, Instagram, and local streaming aimed at high-intent seasonal gift buyers around each holiday. Every $200 in spend generated $560 in attributable revenue, a 2.8x return, and direct site traffic rose 34% with branded search climbing within six weeks. Precision beats volume when the window is tight.

The Results

Profitability
Return on Spend
2.8x
$200 → $560 attributable
Demand
Direct Site Traffic
+34%
During the windows
Position
Branded Search
Climbing
Within six weeks

The Takeaway

Precision beats volume when the window is tight.

Paul Burkhart · RYI5™ Revenue Yield Index · Indianapolis, Indiana

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