Filled the empty weekday chairs for $4.2M.
Section 01
Weekday dayparts sat idle across the franchise — capacity the network was already paying for. Rather than chase new customers, I aimed existing demand at a moment people already cared about: a multi-channel weekday-traffic program timed to the NCAA tournament. Weekday traffic rose 42% and the program drove $4.2M in incremental revenue from paid-for idle capacity. Demand generation is not only new customers; it is pointing demand at the capacity you already own.
Section 02
Section 03
Demand generation is not only new customers; it is pointing demand at the capacity you already own.
Paul Burkhart · RYI5™ Revenue Yield Index · Indianapolis, Indiana