A tool that let buyers prove the value lifted close rates 40%.
Section 01
The fleet-technology platform had a value story, but the sales team could not make it land in a long, technical B2B cycle. The gap was not awareness; it was conversion. I led UX and go-to-market for a buyer value-calculator, put it on Salesforce, and built the fleet-manager outbound sequencing around it. Adoption reached 55%, the close rate rose 40%, and the tool drove $18M in year-one revenue. In B2B, marketing's job is to make the value undeniable and the sales conversation easier.
Section 02
Section 03
In B2B, marketing's job is to make the value undeniable and the sales conversation easier.
Paul Burkhart · RYI5™ Revenue Yield Index · Indianapolis, Indiana