Built a demand engine from nothing, lifted screenings 38%, and attributed $6.4M in downstream revenue.
Section 01
Reaching underserved communities meant generating demand where no funnel existed. I built the whole system: mobile screening with FQHC, church, and employer partnerships; geofenced Meta, Google, and Nextdoor; HIPAA-compliant SMS; and bilingual flows, all wired to downstream attribution. Screenings rose 38% and the program attributed $6.4M in downstream revenue. Meet the audience where they actually are, instrument everything, and tie it to a number.
Section 02
Section 03
Meet the audience where they actually are, instrument everything, and tie it to a number.
Paul Burkhart · RYI5™ Revenue Yield Index · Indianapolis, Indiana