Cut the cost of a store visit 57% and lifted walk-ins 25%.
Section 01
The demand was already nearby; it just was not being captured. I built a hyperlocal program — five-mile push notifications, proximity ads, and incremental-visit optimization — aimed at people close enough to walk in. Store walk-ins rose 25%, localized mobile click-through climbed 30%, sales during promotion windows lifted 15%, and the cost per incremental visit fell 57%. Aim existing demand at the door instead of buying reach you cannot convert.
Section 02
Section 03
Aim existing demand at the door instead of buying reach you cannot convert. Proximity is the cheapest audience you already own.
Paul Burkhart · RYI5™ Revenue Yield Index · Indianapolis, Indiana